Digital Sketching…gotta love it!

This thing looks pretty amazing. I’ll have to demo this to see it in action and to justify that $200 bucks. From here though, it looks amazing! Let me know what you think.

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Posted by on September 7, 2011 in Uncategorized


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35 Examples Of Creative And Meaningful Typography Art

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Posted by on September 7, 2011 in Uncategorized


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The Lost “ART” of Sketching

As I network and talk with other designers about how they go about the process of designing something, I found that many, graphic designers in particular, go straight to the computer to conceptualize. Firing up their favorite application, grab their mouse or tablet and go to town! If you CAN do that then more power to you! When I mention that I doodle or sketch my ideas first, some designers say “Well, I can’t draw well” or if they see a sketch I’ve done, they may say “WOW, you draw really well!”

Unfortunately, they are missing the point!

It’s not about making a pretty drawing, it’s about letting your creative mind flow. A lot of my sketches ARE NOT works of art but they allow me to jump start the creative process, get it out of my head and let my eyes give me feedback. Since my background was drawing comic books (back in the day), I naturally transitioned that pencilling skill into how I formulate my designing. The pencil and paper allow me to “be foolish” with my ideas and most times, that foolishness will help me come upon a great idea! I can relax and not force it. Let the ideas and concepts come to me. I can highlight or cross out elements and let my pencil scribble away and eventually I will come up with something that I can take further and translate to the computer.

Unfortunately, some designers forgo this step and jump right to the computer. I say, make sketching a part of your brainstorming routine. Keep some writing utensils at hand and some paper. Some swear by Moleskin notebooks which are very good. But it can be anything you have to just get the idea down onto something….I sometimes sketch on  napkins ( Just don’t get it wet…lol). I also use sticky notes as you can see in the bottom right pic. I can then attach them to my job log notebook and keep them in some type of order. Then, later on, you can flip through the sketches and maybe use some of the unused ideas for another project.

So for your next project, sit down and put on your favorite brainstorming playlist off your iPod (mine being Marvin Gaye or Marcus Miller) and put pencil to pad and see what you come up with. Come back to the sketches after giving them time to marinated and see what good ideas you’ve cooked up!


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The Nitty Gritty Details Freelancers Need to Know About Getting Paid | FreelanceFolder

The Nitty Gritty Details Freelancers Need to Know About Getting Paid | FreelanceFolder.

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Posted by on June 16, 2011 in Uncategorized


C|A|E…Making It Happen In The Blogging World!

Love Unconditional

Me and my wife who is my Backbone And Support System


Glad you could join me on another venture with C|A|E Graphic Design. Pronounced Cee-Ay-Ee. The initials of my name Christopher Allen Etheredge! I’d like to thank my wife of 14 years for putting up with me and being my inspiration to do good things. Thanks Babe!!

The year was 1978 and I met a  young man named Reggie Byers who forever changed my life. He introduced me to the art of writing, drawing and producing comic books. I already had an artistic side to myself but Reggie was the catalyst to choosing art as a life’s path! THANKS REG!

From that point, I went to the Art Institute of Philadelphia, where I met a lot of great artists and great people. Reggie, Art Institute Alum, Robert Durham and myself, started out own comic book company called Victory Productions and produced comics of our own creation. That was one of the greatest experiences in my life as I learned a lot about art, production, business and about myself. After that, I went to work for a screen printing company and gathered even more practical skills and with the advent of the Macintosh, helped the company grow from screen printing to offset printing all the way to digital printing! Thanks Screen Gems! I also freelanced for a plastic bag manufacturer called Alef Custom Packaging and became their art director. Over the years designed and recreated hundreds of logos and bag brands, all the while cognizant of the boundaries of plastic bag printing at that time. Thanks Alef Packaging! Even more hardcore experience working for an advertising agency and a high-end printer gave me more incentive to do my own thing.

So, in 2009, needing a wider creative platform, C|A|E Graphic Design was born. So follow me and my ‘Make It Happen” mantra as I try to effectively communicate for small and micro-businesses everywhere!


Posted by on June 15, 2011 in Uncategorized


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